Cultural Icons Hiroshi Fujiwara And Richard Wilson Join Forces For Moncler’s ‘City of Genius’ At Shanghai Fashion Week
How do you live Genius? This question lies at the heart of Moncler’s ‘City of Genius’, an immersive showcase of collaborative creativity set to close Shanghai Fashion Week on October 19, 2024. Inspired by the city’s dynamism, this latest iteration of the Moncler Genius platform comprises distinct neighborhoods co-created by a global line-up of creative visionaries. Ahead of its official unveiling, Ignant heard from two of these trailblazers – streetstyle, design and music icon Hiroshi Fujiwara of FRGMT, and renowned artist Richard Wilson – about their ‘Looking Glass’ collaboration.
Since its debut in the early oughts, Shanghai Fashion Week has cemented its place on the global fashion calendar as a dynamic celebration of boundary-pushing creativity at the apex of Chinese and international fashion. The year’s edition is set to end with an activation that promises to take cross-disciplinary creativity to a new level – or rather, back to its childhood feeling of freedom. On October 19, 2024, Moncler has unveiled the ‘City of Genius’, a “metropolis of immersive experiences.” Inspired by Shanghai’s vibrant creative energy, the City of Genius represents the next iteration of the Moncler Genius platform, Moncler’s evolving curatorial approach to creative action.
Envisioned as a global hub of creativity, the activation is brought to life by creative iconoclasts from music, film, fashion, and cinema to explore the question: How do you live Genius? Their responses manifest as immersive experiences, including a showcase of Moncler’s latest collections across various ‘districts’ within a sprawling 30,000 m² space. This setup encourages creative communities to gather, exchange ideas, and recharge their unique sense of creativity.
At the heart of the City of Genius is the belief that everyone is born a genius, but that we lose touch with our innate creativity as we grow up. This idea is supported by a 1960s study showing that while 98% of five-year-olds were classified as geniuses, only 2% of adults retained that classification. “The process of living and the constraints of growing up somehow de-geniuses the mind,” Moncler Genius notes.
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Cultural Icons Hiroshi Fujiwara And Richard Wilson Join Forces For Moncler’s ‘City of Genius’ At Shanghai Fashion Week
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The idea for the Savage series started a decade ago when Jay was studying industrial design at Michigan’s Cranbrook Academy of Art which she pursued after her fine arts degree in Seoul in order to reach a wider audience with her work. On her way to the design studio, there were two huge dumpsters which she noticed were filling up super quickly, partly with the discarded prototypes she and her fellow students were making for big furniture companies. It didn’t take long for her to begin thinking about her own role in producing so much waste and our consumerist culture at large. “People are always buying something new,” she says, “they don’t really appreciate what they already have so they keep throwing things away”. Instinctively, she started collecting objects from the dumpsters, such as broken chairs, trays and pots that were still usable or had an interesting form. At first, there was no masterplan, “I don’t even know why I did it”, Jay confesses – fellow students joked that she was making her own dumpster in the design studio – but she soon came up with the idea to give them a new lease of life as a way to question their obsolescence.
To do so, Jay turned to natural materials and hand-craftsmanship – the antithesis of the mass-produced products that we so easily discard. Using plant-based jute rope she experimented with wrapping techniques, starting with a simple detergent box. “People couldn’t stop touching it, rubbing it, hugging it”, she remembers. For her next pieces, she combined multiple objects into a small side table, which captured top honours at the Design Quest 2011 Furniture Design Competition, and a chair for her graduation show which also won her praise and is now part of the Cranbrook Art Museum’s collection.